We were tasked to create the brand identity for an independent fashion hat designer, Laura Muñoz. The result was a brand system that reflects purity, elegance and style that are seen in the works of this Spanish designer. As Laura has emphasized that the
focus should be on her product – the hat, we have placed emphasis in the letter ‘O’ of the brand by shifting the virgulilla (~) from her name to illustrate a head with a hat. Included in the brand identity is the creation of a logotype, full set stationery and marketing materials.